Marketing Communications Manager | CMS Expertise (Content Management System) - Maracaibo

Empresa: Fundacion Wayuu Taya
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Ubicación: Maracaibo, Venezuela
Descripción del puesto:
Requisitos:
Title: Marketing Communications Manager

The Wayuu Taya Foundation is seeking a Marketing & Communications Manager. The ideal candidate will be a passionate marketing expert with a record in digital marketing and communication.

Qualifications:

BA/BS in Marketing, Communications, Advertising or related degree, or equivalent combination of education and experience

At least two years of experience in Marketing, Communications, digital and/or similar fields

Demonstrated ability to manage Social Media channels and associated advertising platforms to effective deliver marketing content

Excellent written communication skills

Proven graphic designing, photography, web design and management, fundraising platforms and video production experience from start to finish.

Ability to work with a team, with a high degree of initiative, accountability, innovation, creativity and flexibility

Ability to work on multiple projects simultaneously.

Interest in the field of Social Work

Bilingual: Spanish, English

Location: Maracaibo, Edo. Zulia

Full-time. Office, remote work and fieldwork. Online meetings and conference calls

Actividades a realizar:

Responsibilities include, but are not limited to:

Development of communication strategy for the short and long term. Including plan of implementation, content and design

Use of tools for fundraising

Manages how the Client Relationship Management (CRM) tool (or email broadcast tool in smaller orgs) is structured and used

Focuses on list growth tactics (e.g. email list, social media followers). Experiments to see what works best e.g., which content bait leads to higher conversions from website visitors to email subscribers; watches metrics closely. Also includes search engine optimization and paid search strategies

Ties all marketing activity back to organizational goals. Keeps the big picture in focus. Key point of contact for all major internal and external relationships Oversees major marketing campaigns

Understands the community through constant listening and feedback loops, including regular surveying and active social media use. Manages segmentation/targeting strategy

Content Strategist Finds the nexus between what the organization wants to communicate and what the community seeks. Decides which topics to focus on.

Understands the best ways to talk about particular products and services from both the organizational perspective and the community perspective

Produces the written content, start to finish

Produces the visual content start to finish

Ensures consistent look, style, and feel for communications and educating staff on brand

Manages the editorial calendar or what goes out when and to whom. Responsible for ensuring good mix of original and repurposed content, and taking a multi-channel, integrated approach to sharing content with the community

Knowing and implementing best practices for writing, designing, and delivering the content given the communications channel

Would have expertise in the content management system (CMS) of the website/blog. Web development/programming expertise

Would have more expertise with the Client Relationship Management / Email Service Provider (CRM/ESP) software provider

Includes community engagement (i.e. responding, commenting, tagging, retweeting, etc.)

Includes understanding print and mail house production needs and scheduling. Includes both presentations and booth/exhibition activities

Includes cultivating relationships with reporters and pitching stories

Requirements:

Full-time. Office, remote work and fieldwork. Online meetings and conference calls

Salario: A convenir
Cantidad de vacantes: 1

Requerimientos:
Experiencia Mínima: Sin experiencia
Idiomas: Inglés Avanzado
Estudios Mínimos: Técnico Superior Universitario
Conocimientos Informáticos: Comunicación, CRM, Diseño, Diseño Web, Edición De Video, Editores De Imágenes, Excel Intermedio, Fotografía, MS Office, Redes Sociales, Webservices
- Disponibilidad para viajar


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